Advanced A/B Experiments & Dynamic Pricing Optimization
Advanced A/B Experiments & Dynamic Pricing Optimization
Custom experimentation framework for pricing, backend logic, and user flows that increased revenue by 20%.
Custom experimentation framework for pricing, backend logic, and user flows that increased revenue by 20%.
PROBLEMS WE SOLVED
Pricing decisions based on assumptions
Prices were fixed and not validated against real user behavior.
Limitations of standard A/B tools
Third-party services could not test backend-only logic, pricing rules, or complex workflows.
Risky product changes
Rolling out new flows or pricing without experimentation risked revenue loss.
No unified experimentation strategy
Experiments were fragmented across tools, platforms, and teams.
Pricing decisions based on assumptions
Prices were fixed and not validated against real user behavior.
Limitations of standard A/B tools
Third-party services could not test backend-only logic, pricing rules, or complex workflows.
Risky product changes
Rolling out new flows or pricing without experimentation risked revenue loss.
No unified experimentation strategy
Experiments were fragmented across tools, platforms, and teams.
OUR SOLUTIONS
Custom backend-driven A/B testing
We implemented A/B logic directly in the Ruby on Rails backend, enabling experiments on pricing rules, discounts and bundles, authentication flows, order logic and feature availability.
Hybrid experimentation model
The system combines third-party A/B testing services for UI-level tests, custom backend experiments for logic, pricing, and flows.
User-based experiment targeting
Experiments were segmented by user cohorts, behavior patterns, platform (mobile vs web) and purchase history. Ensuring accurate and meaningful results.
Safe rollout & monitoring
All experiments included fallback logic, performance tracking, conversion monitoring and instant rollback capability.
Custom backend-driven A/B testing
We implemented A/B logic directly in the Ruby on Rails backend, enabling experiments on pricing rules, discounts and bundles, authentication flows, order logic and feature availability.
Hybrid experimentation model
The system combines third-party A/B testing services for UI-level tests, custom backend experiments for logic, pricing, and flows.
User-based experiment targeting
Experiments were segmented by user cohorts, behavior patterns, platform (mobile vs web) and purchase history. Ensuring accurate and meaningful results.
Safe rollout & monitoring
All experiments included fallback logic, performance tracking, conversion monitoring and instant rollback capability.
OVERVIEW
The client needed a reliable way to test pricing strategies, backend logic changes, and critical user flows across mobile and web applications. Standard A/B testing tools were not sufficient, as many experiments required deep backend logic changes that could not be handled by off-the-shelf services.
We designed and implemented a hybrid A/B experimentation system combining third-party tools with fully custom backend-driven experiments. This allowed the team to test pricing, authentication flows, and business logic safely — and make data-driven decisions that directly impacted revenue.
PROBLEMS WE
SOLVED
Pricing decisions based on assumptions
Prices were fixed and not validated against real user behavior.
Limitations of standard A/B tools
Third-party services could not test backend-only logic, pricing rules, or complex workflows.
Risky product changes
Rolling out new flows or pricing without experimentation risked revenue loss.
No unified experimentation strategy
Experiments were fragmented across tools, platforms, and teams.
Pricing decisions based on assumptions
Prices were fixed and not validated against real user behavior.
Limitations of standard A/B tools
Third-party services could not test backend-only logic, pricing rules, or complex workflows.
Risky product changes
Rolling out new flows or pricing without experimentation risked revenue loss.
No unified experimentation strategy
Experiments were fragmented across tools, platforms, and teams.
OUR
SOLUTIONS
Custom backend-driven A/B testing
We implemented A/B logic directly in the Ruby on Rails backend, enabling experiments on pricing rules, discounts and bundles, authentication flows, order logic and feature availability.
Hybrid experimentation model
The system combines third-party A/B testing services for UI-level tests, custom backend experiments for logic, pricing, and flows.
User-based experiment targeting
Experiments were segmented by user cohorts, behavior patterns, platform (mobile vs web) and purchase history. Ensuring accurate and meaningful results.
Safe rollout & monitoring
All experiments included fallback logic, performance tracking, conversion monitoring and instant rollback capability.
Custom backend-driven A/B testing
We implemented A/B logic directly in the Ruby on Rails backend, enabling experiments on pricing rules, discounts and bundles, authentication flows, order logic and feature availability.
Hybrid experimentation model
The system combines third-party A/B testing services for UI-level tests, custom backend experiments for logic, pricing, and flows.
User-based experiment targeting
Experiments were segmented by user cohorts, behavior patterns, platform (mobile vs web) and purchase history. Ensuring accurate and meaningful results.
Safe rollout & monitoring
All experiments included fallback logic, performance tracking, conversion monitoring and instant rollback capability.
OVERVIEW
The client needed a reliable way to test pricing strategies, backend logic changes, and critical user flows across mobile and web applications. Standard A/B testing tools were not sufficient, as many experiments required deep backend logic changes that could not be handled by off-the-shelf services.
We designed and implemented a hybrid A/B experimentation system combining third-party tools with fully custom backend-driven experiments. This allowed the team to test pricing, authentication flows, and business logic safely — and make data-driven decisions that directly impacted revenue.
PROBLEMS WE SOLVED
Pricing decisions based on assumptions
Prices were fixed and not validated against real user behavior.
Limitations of standard A/B tools
Third-party services could not test backend-only logic, pricing rules, or complex workflows.
Risky product changes
Rolling out new flows or pricing without experimentation risked revenue loss.
No unified experimentation strategy
Experiments were fragmented across tools, platforms, and teams.
OUR SOLUTIONS
Custom backend-driven A/B testing
We implemented A/B logic directly in the Ruby on Rails backend, enabling experiments on pricing rules, discounts and bundles, authentication flows, order logic and feature availability.
Hybrid experimentation model
The system combines third-party A/B testing services for UI-level tests, custom backend experiments for logic, pricing, and flows.
User-based experiment targeting
Experiments were segmented by user cohorts, behavior patterns, platform (mobile vs web) and purchase history. Ensuring accurate and meaningful results.
Safe rollout & monitoring
All experiments included fallback logic, performance tracking, conversion monitoring and instant rollback capability.
RESULTS
RESULTS
+20% revenue increase. Optimized pricing and flows led directly to higher conversion and average order value.
Validated pricing elasticity. Data showed that users were willing to pay higher prices without negative impact.
Improved authentication flow. Experimentation revealed a better onboarding path, increasing user completion rates.
Data-driven product decisions. All major changes are now tested before full rollout.
Scalable experimentation framework. New experiments can be launched quickly without disrupting production systems.
TECH STACK
TECH STACK
DISCOVER OTHER
PROJECTS
DISCOVER OTHER
PROJECTS
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Leave your contact details - we’ll get in touch, answer your questions, and help make your idea happen.
Got an idea
or a question?
Leave your contact details - we’ll get in touch, answer your questions, and help make your idea happen.
Your brand must be secure. Let’s build it right.
2025©All rights reserved.
Your brand must be secure. Let’s build it right.
2025©All rights reserved.
Your brand must be secure. Let’s build it right.
2025©All rights reserved.